The mission is simple. The positioning is unique.
Our mission is to sustainable communities through the development of children and parents by educating, advocating, and empowering them with the tools to reduce abuse, strengthen families, and create thriving communities.
A house built on a solid foundation will stand through any weather.
OUR NOT-SO-SECRET SUPERPOWERS
Three pillars. One mission.
Education, wellness, and purpose are three interconnected pillars that strengthen parents, restore caregivers, and empower families to thrive for the long term.
Education
Informed parents protect their families better. We equip parents with skills, rights awareness, and tools to reduce system involvement and create safer homes.
Wellness
Caregiver burnout leads to family breakdown. We prioritize the emotional, mental, and physical health of the women who carry the most weight at home.
Purpose
People parent from the inside out. We support individuals in seeking clarity, identity, and structure so they can lead their families with intention.
ABOUT THE FOUNDER
Krystal Shanell
Executive Director & Founder
Krystal Shanell is a serial entrepreneur, certified John Maxwell Coach, and organizational development consultant. She built Purposeful Parents from her own experience as a single mother because she knew firsthand what families were missing.
Her approach is simple: meet families where they are, treat them with dignity, and give them the support and resources they need to lead their households well.